Clarifying Our Corporate Identity: Moving from The Tranzonic Companies to Hospeco Brands Group
For many years, the marketplace has known us as Hospeco Brands Group (HBG). Our customers, distributors, and vendor partners recognize our products, our people, and our reputation under the Hospeco Brands Group name.
At the same time, some employees and business partners have also encountered the name The Tranzonic Companies (Tranzonic)—the corporate holding company that sits behind HBG. While Tranzonic serves important internal functions such as banking, legal, regulatory, and cross-company administration, it has never been a go-to-market brand.
This dual identity has occasionally caused confusion: customers and partners interacted with Hospeco Brands Group, while certain corporate communications referenced Tranzonic. To create clarity, strengthen our presence in the marketplace, and ensure consistency across all touchpoints, we are officially unifying our public-facing identity under HBG.
Hospeco Brands Group Is Now Our Unified Public-Facing Identity
The shift to Hospeco Brands Group in public communication reflects how the world already knows us. The transition has begun, and some elements are already complete—the Tranzonic’s website now redirects to Hospeco Brands Group.
Other components will follow in a phased rollout, including:
- Updating employee email addresses
- Refreshing email signatures
- Updating public-facing employee bios and LinkedIn profiles
- Transitioning to Hospeco Brands Group-branded letterhead and corporate documents
This transition affects only those employees and departments that previously used the Tranzonic name in external communication.
Why We Are Making This Change
1. To eliminate marketplace confusion
Customers and partners have always associated our products and expertise with Hospeco Brands Group. Aligning all communication under one name removes ambiguity and streamlines the way we present ourselves.
2. To strengthen a respected and recognized brand
Hospeco Brands Group has long-standing recognition and credibility in the industries we serve. Presenting one clear brand enhances consistency and reinforces the value we bring to the market.
3. To support future growth and clarity in communication
As our organization expands, a unified identity helps us communicate more simply and effectively with stakeholders. This approach ensures that whether you engage with our team, our products, or our organization, you are experiencing a single, coherent brand.
4. To give employees one clear, confident identity
Those who previously used the Tranzonic name in public settings will now communicate solely as part of Hospeco Brands Group. This update supports clarity, consistency, and confidence across all external interactions.
What This Means for Customers and Partners
For our customers, distributors, and vendor partners, nothing operational changes.
You will continue to work with the same teams, the same contacts, and the same product offerings.
The only difference you may notice is a clearer, more consistent identity across our communications—one aligned with the brand you have always known and trusted: Hospeco Brands Group.
Looking Ahead
This transition is an important step in clarifying our brand identity and reinforcing our presence in the markets we serve. By unifying under Hospeco Brands Group, we simplify our story and strengthen the reputation that has made us a trusted partner for decades.
We appreciate the support of our employees, customers, and business partners as we complete this phased transition. Should questions arise, internal teams and leaders are available to assist.